The Story
Charlie & Nell
The Story
Discover the origin story of Charlie & Nell—an organic solution to the quest for unique baby clothes in 2018.
I grew weary of the same bland, gender-neutral baby clothes dominating the market. Fuelled by a passion for breaking free from stereotypes and armed with a Fashion Design degree, I embarked on designing my own capsule collection.
Our designs boast adjustability for extended wear, durability to withstand daily adventures, and a lively colour palette. In the fast-paced world of children's fashion, Charlie & Nell stands out as an environmentally friendly, slow fashion brand. Accommodating cloth diapers and crafted for longevity, each piece is designed to be passed down, encouraging a circular fashion economy.
The brand name, Charlie & Nell, pays homage to my Grandma. My lovely Grandma was my first sewing teacher, letting me play for hours on her machine making Barbie clothes and Charlie and Nell were her parents.
The name echoes the sentimentality woven into our sustainable designs.
Sophie x